![]() ![]() You can even share Ideabooks with clients by sending them access via email. what’s the best colour scheme home gyms or how to plan the layout of a home bar / kitchen’. Then provide Ideabooks that answer those (as long as it fits with your product offering) e.g. Take a look at the advice section for inspiration on the types of questions people want support with. By creating a wide mix of Ideabooks, you stand a greater chance of getting your business in front of potential customers. You could also create Ideabooks focused solely on colour inspiration, or perhaps specifics on how to choose the right furniture for your home etc.īe creative and most of all be useful! People are searching for design inspiration. Contemporary or traditional, country or coastal etc. Some ideas include creating Ideabooks for specific styles e.g. Shots of your latest products and projects are great and act as case studies and trust indicators of the great job your business can do – but how can you make them more interesting to people looking for specific things? To create an Ideabook, first plan out what collections of photos you’d like to share with visitors to your profile. Essentially it’s a collection of images and descriptions of those images, with links to relevant products contained in those images – all in one handy ‘themed’ collection. Inspire Houzz users by uploading beautiful IdeabooksĪn Ideabook on Houzz is similar to a Pin-board on Pinterest. Make sure your profile and cover photos are high resolution, contain pictures of a happy smiling team / individuals and build trust and rapport with your brand from the outset ![]() Profiles with pictures of people get more clicks than logo profile photos.91% of people on Houzz like working with family businesses – so be sure to reflect this in your cover imagery.Houzz’s own marketing team give the following statistics /advice on the importance of telling your brand story and giving your profile a personal feel giving your profile a personality pays off. The old saying rings as true on Houzz as it does in real life – people buy people i.e. Personalise your Cover Photo and Profile Photo To make Houzz work for you, be sure to consider the advice below. Be active in the advice sections, with articles and by responding to user comments.Make your imagery high-resolution and a mix of lifestyle and product shots.Include lots of relevant, useful information in your profile.Making Houzz work for your business is down to three golden rules: With an average audience age of 51 – 19% of those with two or more homes – and 75% currently renovating or planning a renovation, Houzz represents a fantastic opportunity to market your business to those in planning and buying mode. Its users’ incomes and home values are twice the national average – pretty appealing as a platform to market your expertise on, right? The stats speak for themselves: Houzz has 3 million users in the UK and 40 million globally. Houzz was founded by Adi Tatarko and her husband, Alon Cohen, in June 2008 – after the couple discovered a market need for assistance with remodelling projects – consolidated into one place.įor interior design, home furnishings, architecture, landscape design, and home improvement businesses and freelancers – being on Houzz is more of a necessity than a nice to have. Houzz is a social platform that brings home and garden design professionals together with people renovating their homes – allowing sharing of imagery, descriptions of services, design inspiration and forums for discussion and advice. In this post, we run through the key features of Houzz and teach you how to optimise your profile to present your business in the best light possible, on the platform.
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